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What's going to be really interesting about the Ram EV is what they're going to put the starting price at.

Since that isn't out yet my guess is that it's going to be around the same price, if not lower, than what Ford has for the Lightning, which is $42,000 for fleet models and $55,000 for the XLT.

That's going to be the Ram's biggest competitor and anything higher than that is putting them at risk.
 

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I think we should see Ram price it within some hundreds of the Lightning. It could be higher or lower depending on what makes the base versions from both automakers different. Ram will likely be pushing hard to offer more value.
 
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