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Ram has launched something they're calling the Ram Revolution initiative.

They launched RamRevolution.com and are going to start something they're calling the Ram Real Talk Tour.


With Ford and Chevrolet announcing electric pick-up truck entries last year, it was just a matter of time until Ram would join the party.

Ram has now officially thrown the brand’s hat into the Electric Pick-up Truck ring today, announcing the start of the Ram Revolution initiative. As part of this plan, Stellanits’ truck manufacturer is set to bring a Ram 1500 Battery Electric Vehicle by 2024. The first two teaser images of this truck have been unveiled (as shown here), hinting at the future truck’s platform and design language. This is the first step in Ram’s plan to offer an electrified vehicle in most of the brand’s segments by 2025, and have one offering for every segment no later than 2030.

Ram has also launched the RamRevolution.com website, which the company hopes to utilize in gaining feedback from consumers on their wants and needs for an electric truck. It will also be a way to provide insight and potential sneak-peaks to potential customers. To further engage with buyers, Ram is also embarking on what the brand is calling the Ram Real Talk Tour, which will be a series of showcase events held over the next year.
 

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Here's the official press release from Stellantis.


Ram Revolutionized What a Pickup Truck Can Be Once, and Is Focused on Doing It Again With the Best Electric Trucks on the Market
  • Ram Revolution created to invite consumers to join the brand on its journey to revolutionize the pickup truck market, as it prepares to launch the Ram 1500 battery electric vehicle (BEV) in 2024
  • RamRevolution.com hub launches today and will give customers an inside look and the opportunity to provide their real-world input as Ram electric trucks are developed
  • The Ram Revolution insider program will provide consumers with unique content and a closer connection with the Ram brand and its electric-vehicle (EV) philosophy
  • New Ram Real Talk Tour begins: a series of yearlong conversations with truck owners to better understand what an electric pickup truck must do to meet their real-world needs
  • New images mark the beginning of the Ram Revolution and provide a glimpse at what will inspire the first Ram EV pickup truck
  • Ram will deliver fully electrified solutions in the majority of its segments by 2025, and a full portfolio of electrified solutions for all of its segments no later than 2030
February 8, 2022 , Auburn Hills, Mich. - Ram today announced the Ram Revolution, an exclusive insider program with Ram brand fans that invites them to join Ram on its journey to revolutionize the pickup truck market again, this time with the new Ram 1500 battery electric vehicle (BEV) in 2024.

The Ram Revolution, including the new RamRevolution.com hub, provides consumers with a closer connection with the brand and its electric-vehicle (EV) philosophy, meaningful updates with unique visuals and content, and an ongoing dialogue that will include the opportunity to provide input as Ram EV trucks are developed.

“Launched as a stand-alone truck brand in 2009, Ram revolutionized the pickup truck segment once, and is laser-focused on doing so again with the best electric trucks on the market,” said Mike Koval Jr., Ram brand CEO – Stellantis. “Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can gather meaningful feedback, understand their wants and needs and address their concerns – ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV.”

As part of today’s Ram Revolution announcement, the brand showcased images of a concept vehicle that is being developed with customer input to inspire the design of the upcoming Ram 1500 BEV. In addition, the Ram brand launched a new video manifesto, “Spark.”

With the Ram EV revolution, the brand is debuting its Ram Real Talk Tour, a series of yearlong conversations with consumers at various events to better understand what the next generation of Ram trucks and vans must do to meet their needs.

“The Ram brand’s promise is grounded in our unique ‘Built to Serve’ philosophy, and our new Ram Revolution campaign takes this pledge even further,” Koval added. “At Ram, we are built to serve our customers, understanding and delivering exactly what they need and want in a Ram. Our next-generation Ram solutions will be powerful and capable trucks that tow, haul, complete the job and always go the distance.”

Ram will deliver fully electrified solutions in the majority of its segments by 2025, and a full portfolio of electrified solutions for all of its segments no later than 2030. The brand’s promise is to serve the next generation of Ram customers with a portfolio of products that delivers on their real-world demands. Ram will push past what competitors have announced and what customers expect to deliver a fuller portfolio of technology with more range, power, productivity and convenience.

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